How to Conduct a Website SEO Audit: The Complete Guide

Each aspect of the report is crafted to provide actionable intelligence, enabling informed decision-making. The agency’s experienced SEO specialists offer not just analysis but also solutions, making it easy for clients to improve their online visibility. The backlink analysis tool can help you identify opportunities to improve your website’s link profile. As it scans your website, it identifies the links pointing to your website along with their quality and relevance.

Case study 1: How marketing research driven SEO improved website rankings.


From within the Website Audit tab, you’ll also find “Found Links” which acts as a quick way to find backlinks to your website. It can be used for both on-page and off-page SEO audits, allowing you to evaluate everything from page speed and indexing to backlink profiles. When you go to the  Site Audit dashboard, you’ll be able to check the overall score of your website’s health, as well as a list of errors, warnings, and notices.

Usability and User Experience


Advanced SEO audits for targeted market insights
By using tools like Google Search Console, you gather data that provides insights into your website’s performance in Google. Steps you’ll typically undertake during an audit include assessing site structure, reviewing page speed, evaluating mobile-friendliness, and checking for proper use of keywords. For webmasters and SEO experts, Sitebulb is an effective tool for website auditing and analysis. It specializes in conducting thorough technical SEO audits to unearth important performance data from websites.

SEO Audit Tools


  • As one of the most comprehensive tools on the market, Moz covers a wide range of issues, from on-page factors and technical SEO to link building.
  • Users have the ability to conduct site audits, find and fix problems with things like missing meta tags, duplicate content, and broken links.
  • The self-proclaimed tool for discovering what people are talking about, AnswerThePublic (ATP) gives users access to uniquely useful search insights for a fraction of the cost of high-end keyword tools.

Here’s how to run a basic content audit to find these pages in Google Search Console. You can add the data that you exported to a spreadsheet, where you’ll collect and organize everything from your audit. When you export from this view, Google Search Console provides a lot of data, and not all of it will be relevant. Sometimes, you may only want to record the traffic numbers at the start and end of your chosen period. By looking at the overall organic traffic trend over 6 months or a year, you can get an idea of whether your site is in a good place or if there’s a lot of work to be done.
The Keyword Magic Tool can enhance your SEO audit by helping you find new keywords and phrases that may have emerged since your last keyword generation process. You can also check your current list of ranked keywords against those that come up in a new primary keyword search to identify any you should be ranking for but aren’t. From tools that can assist with SEO audits, to link building and content marketing, Semrush has a comprehensive suite of SEO tools suite that can help you accomplish a ton while saving you a lot of time. Nightwatch is a powerful SEO tool for tracking local and global keyword ranking.
This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used. Using one line of code, this is all automated in such a way that Google will understand. Surfer SEO is the industry counterpart to Frase, although it does things a bit differently. It also has over 500 charts and 12 data points that you can use to help inform your SEO audits. The MST SERP Counter Chrome Extension is a very easy way to identify how your page is ranking in the SERP (if at all).
Frase.io is an extraordinarily comprehensive on-page SEO cloud-based application allowing you to dial your on-page SEO to extraordinary levels. You can also control your crawl down to minute details, including JavaScript crawling, virtual robots.txt, staging sites, crawl speed, subdomains, DNS override, and more. By emulating these devices in real-time, you can find problems and other issues caused by ineffective coding practices, lack of web developer oversight, and much more. If you need to perform page-level evaluations as part of your SEO audit work, this tool can help you manage these and see what’s happening on the page at a glance. The SEO Pro Chrome Extension, built by Kristina Azarenko of Marketing Syrup, is a fantastic Chrome extension meant to help supplement your SEO audits. Before moving forward, investigate and ensure that Ahrefs is the right solution for you.
It offers accurate and current data on your website’s SEO performance and includes such tools as keyword analysis, backlink analysis, and website audits. The platform provides step-by-step optimization guidance for your website’s SEO. The platform then adjusts your task list according to changes in your website’s content, rankings, or backlinks. The reports by Semrush will provide specific insights on how to improve your site’s ranking. The audit results will also highlight link-building opportunities for further improvement. When a reputable website links to your website, some of its readers might land on your page for more information.
This system ensures that your data and reports are always readily accessible. Sitechecker is a cloud-based crawler that uncovers the technical SEO hiccups that hinder your website’s success. You can conduct a full technical SEO audit with the in-platform audit tool. With Top search engine rankings in mind, I’d like to guide you through 15 top SEO audit tools for 2023. In short, it’s looking holistically at your on-site SEO performance and showing you where improvements are needed. An advantage to Screaming Frog’s SEO Spider is that you can integrate your crawl with Google Analytics and Search Console for the best possible insights without having to conduct a repeat audit.
Their expert SEO services are all designed to enhance your visibility and engagement on a global scale. For example, their comprehensive digital PR campaigns aim to boost your brand’s authority and reach. Besides, their advanced analytics and reporting tools provide you with actionable insights, optimizing your marketing efforts for maximum impact. Their strategic approach includes comprehensive competitive and audience analysis, allowing for precise market targeting and engagement.